UKRAINIAN CREATIVE STORIES 2021

Ukrainian Creative Stories

Ukrainian Creative Stories (UCS) is a new platform that brings together all the activities of the Ukrainian creative sphere under one roof. This important event show honors the best creative talent and groundbreaking work across many different creative disciplines, from ad commercials to digital advertising, from graphic design to illustration, from marketing communications to PR, etc., to bring the creativity to the level of Ukrainian national idea.

 

UCS has combined 3 professional festivals of Ukrainian Creative Awards and the program on 26-28 May:

  • international festival – Kyiv International Advertising Festival
  • 2 national festivals – ADC*UA Awards and Ukrainian Design: The Very Best Of

 

The winners are published on festivals websites:

• Ukrainian Design: The Very Best Of 2021

• ADC*UA Awards 2021

• Kyiv International Advertising Festival 2021

 

During the day of UCS 2021 it was seminars, creative meetings, master classes, presentations, installations, different exhibitions, demonstrations and other activities.

 

All speeches can be founded on YouTube channel of Unpacking Ads via link.

 

See you on Ukrainian Creative Stories 2022!

PMHUB

13:30 - 19:00

Program
Ukrainian Creative Stories 2021

13:30 - 17:00

Program moderator: Olga Shevchenko, Creative Director of Vintage Web Production, Member of the Art Directors Club of Ukraine ADC*UA

13:30-14:00
Ukrainian Creative Stories: case, trends, research
Natalia Zakashanska and Maria Omelchuk, Co-founders, Creative Directors of Galagan

14:00-14:20
Design & Digital trends
Olga Shevchenko, Creative Director of Vintage Web Production, Member of the Art Directors Club of Ukraine ADC*UA

14:20-14:40
Develop your product in a design studio: pains and victories
Olga Uzhykova, Design Director of Netrix, Member of the Club of Art Directors of Ukraine ADC*UA

Change. Block of the Club of Art Directors of Ukraine ADC*UA

14:40-15:00
The Game. How has the game changed the world of business and people lives?
Vladyslava Denys, Creative Director of Cheil Ukraine, President of the Club of Art Directors of Ukraine ADC*UA

15:00-15:20
Change is the only constant
Andriy Mishchenko, Creative Group Head of [isdgroup], Member of the Club of Art Directors of Ukraine ADC*UA

15:20-15:40
Connected Brands in Experience Era
Dmytro Barsukov, CCO of VMLY&R, Member of the Art Directors Club of Ukraine ADC*UA

15:40-16:00
Mutation of brand activism
Konstantyn Schneider, Creative Director of Saatchi&Saatchi Ukraine & Publicis Groupe Ukraine, Member of the Club of Art Directors of Ukraine ADC*UA

16:00-16:20
Leadership of the new time
Natalia Tachynska, Art Director and Creative Director of Talatach.com, Member of the Club of Art Directors of Ukraine ADC*UA

16:20-16:40
Aesthetics of communications
Anzhe Yereb, Regional Executive Creative Director of BBDO Ukraine & Central Asia, Member of the Club of Art Directors of Ukraine ADC*UA

16:40-17:00
Combat magic of communications: the art of influence
Oleksandr Smirnov, Creative Director and Partner of TABASCO, Member of the Art Directors Club of Ukraine ADC*UA

17:00 - 19:00

Awards Ceremony of Ukrainian Design: The Very Best Of 2021
Awards Ceremony of ADC*UA Awards 2021
2021 UCS Party

PMHUB

12:30 - 19:00

Program
Ukrainian Creative Stories 2021

12:30 - 17:00

Program moderator: Svitlana Stepanenko, Managing Partner of TWIGA Ukraine Communication Group, Member of the All-Ukrainian Advertising Coalition Supervisory Board in the field of "Education for Advertisers and Marketers"

12:30-13:20
How marketing services will disappear during quarantine
Panel discussion of International Association of Marketing Initiatives with creative directors of marketing services agencies
Moderator: Julia Golota, CEO of Adsapience
Participants: Anton Savchuk, Creative Director of Adsapience, Vitaliy Kapustyan, Creative Director of TWIGA Ukraine, Svitlana Lobanova, Creative Director of Havas Engage, Creative Marketing Expert

13:00-13:40
What does the Mask hide?
Tetyana Vozniuk, Head of the Sales House MPB

13:40-14:00
Vision and Framework for Partnerships with Development and Diplomatic Organizations
Manav Sachdeva, McCann Kyiv, Member of the All-Ukrainian Advertising Coalition Supervisory Board in the field of "Ambassador in Diplomatic&Donor Organizations"

14:00-14:20
The world of government and donor projects. What revelations should a person with advertising brains be ready for?
Ivetta Delikatna, expert in business and public communications; communications and management coach. Partner of the communication consulting agency E’Comm. Co-founder of the School of Communications and Management "Old School"

14:20-14:40
Why technology will displace everyone
Svitlana Paveletska, CEO, Institute of Cognitive Modeling, Member of the All-Ukrainian Advertising Coalition Supervisory Board in the field of "Social Technologies in Marketing"

14:40-15:00
New reality = New consumer?
Maria Velychko, Strategy Director of Zenith Ukraine and Yelena Shutyuk, Strategic Planning Group Head of Zenith Ukraine

15:00-16:00
Go Global: how to conquer the global market for a local brand. Panel discussion from Parimatch Tech
Experts:
Yuriy Miroshnykov, Board Member of Ukraine International Airlines
Valentyn Grytsenko, Chief Marketing Officer of Ajax Systems
Yuriy Sorochynsky, CEO of Nemiroff
Moderators:
Ksenia Morozova, Head Of Strategy / Head of Sponsorship of Parimatch Tech
Kateryna Amirkhanova, Creative Director of Parimatch Tech

16:00-16:20
How creativity helps Ukrainian brands win over global companies
Vadym Ishchenko, Head of Marketing of Uklon and Igor Finashkin, Founder, Creative Director and CEO of I am IDEA

16:20-16:40
ATB will surprise you
Valeriy Bondar, Marketing Director of the ATB chain of stores and Serhiy Kuzmenko, CEO of TWIGA Group Ukraine

17:00 - 19:00

Awards Ceremony of Kyiv International Advertising Festival 2021 of Positive Change and Client’s View contests
2021 UCS Party

PMHUB

11:30 - 20:30

Program
Ukrainian Creative Stories 2021

11:30 - 17:00

Program moderator: Iryna Mushtina, CEO of CF.Digital, Member of the All-Ukrainian Advertising Coalition Supervisory Board in Digital Development Committee

11:30-12:30
Creative solutions at MarTech. Discussion of Ukrainian Internet Association
Moderator: Mykhaylo Heina, BannerBoo, Deputy Chairman of the UIA Committee on Internet Advertising
Participants: Vitaliy Yakushyn, VPointMedia, UIA, Dmytro Kornilov, FFFACE.me, Kateryna Marushchak, Reface

12:30-13:30
Media Summit of the Media Agency Committee of the All-Ukrainian Advertising Coalition
Panel discussion of the top 5 media groups of Ukraine
Moderator: Maksym Lazebnyk, CEO of the All-Ukrainian Advertising Coalition
Participants: Oleksandr Gorokhovsky, dentsu Ukraine, Enver Kikava, Publicis Groupe Ukraine, Vitaliy Matveev, OMD OM Group, Arman Matkulov, RAZOM GROUP

13:30-15:00
Single meter: expectations and decisions. IAB Standards Committee Roundtable
Moderator: Anastasia Baydachenko, CEO of IAB
Participants: Mila Krutchenko, RAZOM GROUP, Yulia Karpushyna, Amplifi Ukraine, Lesya Prus, Gemius, Kyrylo Yezhov, Kantar Ukraine, Svitlana Kalinina, KWENDI MEDIA AUDIT, Yulia Kakhanovska, ITK, Ilya Skikevych, IMA, Nickolas Rekeda, MGID, Ivan Lyashenko, Parimatch Holding, Dmytro Redko, Coca-Cola, Ihor Zaychuk, MEGOGO, Maksym Khomenko, Publicis Groupe Ukraine, Yulia Trybushna, Media Group Ukraine

15:00-15:15
Radio creativity. Imagine, you are biting a lemon
Anton Shramenko, Creative Director of XIT FM Ukraine radio station

15:15-15:30
How creativity unites Ukrainians all over the world
Iryna Mushtina, CEO of CF.Digital, Member of the All-Ukrainian Advertising Coalition Supervisory Board in Digital Development Committee

15:30-17:00
Courage of the future. IAB Influencer Marketing Committee Debate
Moderator: Yaroslav Lerman, IAB Influencer Marketing Committee
Participants: Oksana Stekhyna, dentsu Ukraine, Serhiy Zadko, Isobar Ukraine, Vira Slyvinska, AIR Media-tech, Evgeniy Taller, WhyNot? Enot, Natalia Boronina, VIVID, Natalia Sokolyk, TWIGA Digital Ukraine, Lesya Nikityuk, Influencer, Bohdan Sheludyak (@bushe8), Influencer, Lisa Krasnova, Influencer, Valeriya Tolochyna, MEGOGO, Lesya Shchygol, PepsiCo Ukraine

17:00 - 20:30

Awards Ceremony of Kyiv International Advertising Festival 2021 of Craft/Technology and Creative Communications contests
2021 UCS Party

3 June

Ranking of creativity of advertising and communication groups of Ukraine based on the results of Ukrainian Creative Awards 2021
The All-Ukrainian Advertising Coalition presented the Ranking of creativity of advertising and communication groups of Ukraine based on the results of Ukrainian Creative Awards 2021. The most creative group is Publicis Groupe Ukraine.

2 June

Ukrainian Creative Awards: results of the creative festival season 2021
More than 300 awards were presented as a result of three advertising contests – Kyiv International Advertising Festival, ADC*UA Awards and Ukrainian Design: The Very Best Of 2021, which were part of the Ukrainian Creative Awards

31 May

National ranking of creativity and craft of Ukraine 2021
The All-Ukrainian Advertising Coalition summed up the results of the National ranking of Creativity and Craft of Communication Agencies of Ukraine in the 2021 season based on the results of the Ukrainian Creative Awards 2021. The most creative agency in the country is Postmen.

31 May

Ranking of creativity of video production company of Ukraine of the 2021 season
The All-Ukrainian Advertising Coalition announced the results for video production company based on the results of the Ukrainian Creative Awards 2021, which are presented as the Ranking of Creativity of Video Production Company.

28 May

2021 KIAF Craft/Technology and Creative Communications results
Ukrainian Creative Stories ended with the announcement of the winners of Craft /Technology and Creative Communications contests of Kyiv International Advertising Festival 2021.

27 May

Winners of Positive Change and Client’s View contests of the KIAF 2021
This year, Positive Change and Client’s View contests belong to separate blocks, so at the Awards Ceremony it became known not only the winners (gold, silver, bronze) but also the Grand Prix winners for the best work in each block.

26 May

Переможці Ukrainian Design: The Very Best Of 2021
Національний конкурс Ukrainian Design: The Very Best Of 2021 оголосив переможців в рамках Ukrainian Creative Stories 2021.

26 May

Названі переможці ADC*UA Awards 2021
Національний конкурс ADC*UA Awards анонсував переможців сезону 2021 в рамках Ukrainian Creative Stories 2021.

24 May

Shortlists of Ukrainian Creative Awards 2021
The festivals of Ukrainian Creative Awards 2021 – Kyiv International Advertising Festival, Ukrainian Design: The Very Best Of, ADC*UA Awards – announced shortlists of contest program 2021.

23 May

Creative solutions in Martech products
The discussion about Creative solutions in Martech products was initiated by the Internet Association of Ukraine (InAU)

22 May

The media summit of the VRK media agency committee will be held at UCS 2021
On May 28, a panel discussion of the top 5 media groups of Ukraine will take place within the framework of Ukrainian Creative Stories 2021

18 May

Influencer marketing from IAB at Ukrainian Creative Stories
Influencer marketing and its bold mechanics will be the topic of debate on May 28

14 May

The IAB Ukraine Standards Committee will discuss the unified measurement
Roundtable of the IAB Standards Committee be held at the Ukrainian Creative Stories 2021

13 May

How marketing services will disappear during quarantine
A panel discussion with the support of the International Association of Marketing Initiatives (MAMI) will take place within the framework of Ukrainian Creative Stories

30 April

Record number of entries at the Ukrainian Creative Awards 2021
Submission of entries at the Ukrainian Creative Awards 2021 festivals, that is included Kyiv International Advertising Festival, ADC*UA Awards and Ukrainian Design: The Very Best Of 2021, has ended

27 April

The new video of Ukrainian Creative Stories tells about hate in advertising
"Hate is a reward!" Under such motto was announced new ad of Ukrainian Creative Stories 2021.

22 April

Ukrainian Creative Stories 2021: free online access and awarding of winners in person
The winners will receive their awards in person in the studio, and everyone will see it live.

15 April

Ukrainian Design: The Very Best Of 2021 continues to form jury teams
The works of Ukrainian designers will be evaluated by international jury members.

7 April

KIAF 2021: the jury team of the Client's View block
A unique feature of the Client's View block is evaluation of entries by clients team. Entries in this block will be judged by a jury team of most accomplished marketers.

6 April

The final deadline for the Ukrainian Creative Awards 2021 has been announced
The Ukrainian Creative Awards, which includes three advertising festivals of creativity - KIAF, ADC*UA Awards and Ukrainian Design: The Very Best Of, announced the final deadline - April 25.