Ukrainian Creative Stories 2020. Program on May 28-29
26 May 2020

Ukrainian Creative Stories 2020 will take place on May 28-29 in online format on Unpacking Ads YouTube channel and Ukrainian Creative Stories facebook page.
28 May. Thursday
Moderator: Maksym Lazebnyk, General Director of All-Ukrainian Advertising Coalition
11.00 – Start of Ukrainian Creative Stories 2020. Welcome speech from the organizing committee
11:15 – Results announcement of 2HoursDesignBattle
Moderators: Olga Shevchenko and Evgeniy Kudryavchenko, Vintage
12:00 – Winners announcement of Ukrainian Design: The Very Best Of 2020
12:00-13:00
Product Design Category Winners
Environmental Design Category Winners
TV/Promo & Video Motion Graphics Category Winners
Stories block
WHAT'S THE FUTURE OF TRENDS? design StandUp / Oleksandr Tishchenko, Head of Design Studio and Bohdan Strylchyk, Graghic Designer, TWIGA Ukraine
Celebrity-creativity in sport marketing / Volodymyr Kobets, Digital Chain
Players with fast reaction will get a project: creating content in new realities / Natalia Sokolyk, Managing Director, TWIGA Digital Ukraine
13:00-14:30
Digital Design Category Winners
Stories block
Content marketing as an ecosystem / Anastasia Radionova, Digital Content Head,і NCG
Pampered, and now about the serious thing. TikTok / Kateryna Overko, Creative Director, ViViD
What gender is your brand! / Natalia Zakashanska and Maria Omelchuk, Co-founders, Galagan
14:30-16:00
Graphic Design & Branding Category Winners
Stories block
How does a brand communicate in Covid-19? / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv
Sports marketing through the prism of content / Konstantin Gribanov, Digital Chain
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16:00 – Winners announcement of ADC*UA AWARDS 2020
16:00-17:00
Young & Students Category Winners
Film & Radio Category Winners
Print & Outdoor Category Winners
Interactive & Mobile Category Winners
Stories block
How has consumption and behavior changed in Covid-19? / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv
Effective sport marketing / Oleg Profatilo, Digital Chain
Integration & Innovation Category Winners
Promotions, New Media Category Winners
Graphic Design Category Winners
17:00-19:00 – Contests screening of Ukrainian Creative Awards 2020
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29 May. Friday
Moderator: Maksym Lazebnyk, General Director of All-Ukrainian Advertising Coalition
09:00-11:00 – Contests screening of Ukrainian Creative Awards 2020
11:00 – Welcome speech from the moderater of UCS 2020
Stories block
Everything you didn't know about online events / Svetlana Gukova, Managing Director, TWIGA’GO! and Andriy Provotar, Creative Director, Lovi video
Celebrity-creativity in sport marketing / Volodymyr Kobets, Digital Chain
Sports marketing through the prism of content / Konstantin Gribanov, Digital Chain
Effective sport marketing / Oleg Profatilo, Digital Chain
11:45 – Winners announcement of WOW DONE AWARDS 2020
11:45-12:30
NATIONAL MARKETING SERVICES & PR CONTEST Winners
Stories block
Screen care: how SMM works in MEGOGO during quarantine / Alexei Miller, SMM Head, MEGOGO
How do people feel in quarantine? Part 1 / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv
12:30-13:30
INDUSTRIAL CATEGORIES Winners
Stories block
How brands return to a good life after quarantine / Sergey Kuzmenko, Strategic Director, TWIGA Ukraine
How do people feel in quarantine? Part 2 / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv
13:30-15:00
MARKETING & PR COMMUNICATION DISCIPLINES Winners
Stories block
How to do without asking anyone / Pavlo Vrzheshch, Yaroslav Serdyuk, Yegor Petrov, Banda
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15:00 – Winners announcement of Kyiv International Advertising Festival 2020
15:00-15:15
MARKETING INNOVATION Category Winners
15:15-16:00
DESIGN & BRANDING, PRINT, OOH Categories Winners
Special prize from Prime Group
Stories block
Mathematics or intuition: the use of data to build an effective communication mix / Dmitry Mosharov, Managing Director, Media First Ukraine
Marketing and selling in a post-pandemic environment / Dmitriy Katrich, Business Development Director, NCG
16:00-16:30
DIGITAL&MOBILE, MEDIA, BRANDED CONTENT&STORYTELLING Categories Winners
Stories block
We know what you will do tomorrow / Interview of Victor Ishkov, CEO of BBDO Ukraine & Central Asia, with Andrew Robertson, President and CEO of BBDO Wordwide
16:30-17:30
FILM CRAFT Category Winners
17:30-18:30
FILM, RADIO&AUDIO, ADVERTISING CAMPAIGN Category Winners
Special prize from GRADUS
18:30-19:30
INDUSTRY Category Winners
KIAF GRAN PRIX 2020
BEST AGENCY OF THE FESTIVAL
THE MOST CREATIVE PRODUCTION COMPANY IN UKRAINE
THE MOST CREATIVE COMMUNICATION AGENCY IN UKRAINE
28 May 2020
National contest of the best works in the field of creativity, design and advertising - the ADC*UA Awards 2020 named the winners.