The new video of Ukrainian Creative Stories tells about hate in advertising

27 April 2021

The new video of Ukrainian Creative Stories tells about hate in advertising

"Hate is a reward!" Under such motto was announced new ad of Ukrainian Creative Stories 2021.

 

The creative was developed by the agency I Am Idea, production company -  BFF production

 

The situation at festivals, when the winning projects are subjected to a barrage of negative reviews, is familiar to almost everyone who works in advertising sphere. But the organizers of Ukrainian Creative Stories are convinced that in today's world, hate is one of the signs of success and a reason to rejoice. Hate is a reward and recognition!

 

If your work is not hated, it does not exist.

 

Ukrainian Creative Stories will be held on May 26-28 in a mixed format: the winners will receive their awards in person, and everyone will see it live. 

 

The video link https://youtu.be/As3-a4sc9pQ

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