The IAB Ukraine Standards Committee will discuss the unified measurement

14 May 2021

The IAB Ukraine Standards Committee will discuss the unified measurement

Roundtable of the IAB Standards Committee be held at the Ukrainian Creative Stories 2021. Agencies, clients, publishers, platforms, researchers will discuss the problems and prospects of the unified measurement for the advertising market.

 

Date: May 28

 

Topic: The unified measurement: expectations and decisions.

 

Moderator: Anastasia Baidachenko, CEO, IAB

 

Participants:

  • Mila Krutchenko, RAZOM GROUP
  • Yulia Karpushina, Amplifi Ukraine
  • Lesia Prus, Gemius
  • Kyrylo Yezhov, Kantar Ukraine
  • Svetlana Kalinina, KWENDI MEDIA AUDIT
  • Ilya Skikevich, IMA
  • Kolya Rekeda, MGID
  • Ivan Lyashenko, Parimatch Holding
  • Dmitry Redko, Coca-Cola
  • Igor Zaychuk, Megogo
  • Maxim Khomenko, Publicis Groupe Ukraine
  • Yulia Trybushna, Media Group Ukraine

The round table will be held in PM hub creative space, and everyone will see the discussion in free live streaming on this site.

Stay tuned for program updates

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