Ukrainian Creative Stories 2020. Program on May 28-29

26 May 2020

Ukrainian Creative Stories 2020. Program on May 28-29

Ukrainian Creative Stories 2020 will take place on May 28-29 in online format on Unpacking Ads YouTube channel and Ukrainian Creative Stories facebook page.

 

28 May. Thursday

Moderator: Maksym Lazebnyk, General Director of All-Ukrainian Advertising Coalition

 

11.00 – Start of Ukrainian Creative Stories 2020. Welcome speech from the organizing committee

 

11:15 – Results announcement of 2HoursDesignBattle

Moderators: Olga Shevchenko and Evgeniy Kudryavchenko, Vintage

 

12:00 – Winners announcement of Ukrainian Design: The Very Best Of 2020

 

12:00-13:00

Product Design Category Winners

Environmental Design Category Winners

TV/Promo & Video Motion Graphics Category Winners

 

Stories block
WHAT'S THE FUTURE OF TRENDS? design StandUp / Oleksandr Tishchenko, Head of Design Studio and Bohdan Strylchyk, Graghic Designer, TWIGA Ukraine

 

Celebrity-creativity in sport marketing / Volodymyr Kobets, Digital Chain

 

Players with fast reaction will get a project: creating content in new realities / Natalia Sokolyk, Managing Director, TWIGA Digital Ukraine

 

13:00-14:30

Digital Design Category Winners

 

Stories block
Content marketing as an ecosystem / Anastasia Radionova, Digital Content Head,і NCG

 

Pampered, and now about the serious thing. TikTok / Kateryna Overko, Creative Director, ViViD

 

What gender is your brand! / Natalia Zakashanska and Maria Omelchuk, Co-founders, Galagan

 

14:30-16:00
Graphic Design & Branding Category Winners

 

Stories block

How does a brand communicate in Covid-19? / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv

 

Sports marketing through the prism of content / Konstantin Gribanov, Digital Chain

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16:00 – Winners announcement of ADC*UA AWARDS 2020
 

16:00-17:00

Young & Students Category Winners
Film & Radio Category Winners
Print & Outdoor Category Winners

Interactive & Mobile Category Winners


Stories block

How has consumption and behavior changed in Covid-19? / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv

 

Effective sport marketing / Oleg Profatilo, Digital Chain

 

Integration & Innovation Category Winners

Promotions, New Media Category Winners
Graphic Design Category Winners

 

17:00-19:00 – Contests screening of Ukrainian Creative Awards 2020


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29 May. Friday

Moderator: Maksym Lazebnyk, General Director of All-Ukrainian Advertising Coalition

 

09:00-11:00 – Contests screening of Ukrainian Creative Awards 2020

11:00 – Welcome speech from the moderater of UCS 2020

 

Stories block

Everything you didn't know about online events / Svetlana Gukova, Managing Director, TWIGA’GO! and Andriy Provotar, Creative Director, Lovi video

 

Celebrity-creativity in sport marketing / Volodymyr Kobets, Digital Chain

 

Sports marketing through the prism of content / Konstantin Gribanov, Digital Chain

 

Effective sport marketing / Oleg Profatilo, Digital Chain

 

11:45 – Winners announcement of WOW DONE AWARDS 2020

 

11:45-12:30

NATIONAL MARKETING SERVICES & PR CONTEST Winners

 

Stories block

Screen care: how SMM works in MEGOGO during quarantine / Alexei Miller, SMM Head, MEGOGO
 

How do people feel in quarantine? Part 1 / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv

 

12:30-13:30

INDUSTRIAL CATEGORIES Winners
 

Stories block

How brands return to a good life after quarantine / Sergey Kuzmenko, Strategic Director, TWIGA Ukraine

 

How do people feel in quarantine? Part 2 / Katya Sokolyuk, Strategic Planning Director, McCANN Kyiv

 

13:30-15:00

MARKETING & PR COMMUNICATION DISCIPLINES Winners
 

Stories block

How to do without asking anyone / Pavlo Vrzheshch, Yaroslav Serdyuk, Yegor Petrov, Banda  
 

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15:00 – Winners announcement of Kyiv International Advertising Festival 2020

 

15:00-15:15

MARKETING INNOVATION Category Winners
 

15:15-16:00
DESIGN & BRANDING, PRINT, OOH Categories Winners

Special prize from Prime Group

 

Stories block

Mathematics or intuition: the use of data to build an effective communication mix / Dmitry Mosharov, Managing Director, Media First Ukraine

 

Marketing and selling in a post-pandemic environment / Dmitriy Katrich, Business Development Director, NCG

 

16:00-16:30
DIGITAL&MOBILE, MEDIA, BRANDED CONTENT&STORYTELLING Categories Winners


Stories block

We know what you will do tomorrow / Interview of Victor Ishkov, CEO of BBDO Ukraine & Central Asia, with Andrew Robertson, President and CEO of BBDO Wordwide

 

16:30-17:30

FILM CRAFT Category Winners
 

17:30-18:30

FILM, RADIO&AUDIO, ADVERTISING CAMPAIGN Category Winners
Special prize from GRADUS

 

18:30-19:30

INDUSTRY Category Winners
 

KIAF GRAN PRIX 2020

BEST AGENCY OF THE FESTIVAL

 

THE MOST CREATIVE PRODUCTION COMPANY IN UKRAINE

THE MOST CREATIVE COMMUNICATION AGENCY IN UKRAINE

 

 

09 June 2020

Ukrainian Creative Stories backstage 2020

Backstage of Ukrainian Creative Stories 2020 that took place on May 28-29.

04 June 2020

Ukrainian Creative Stories 2020 on YouTube channel Unpacking Ads

The program of Ukrainian Creative Stories 2020 with winners’ announcements of Ukrainian Creative Awards 2020 and video stories from leading communication agencies of Ukraine is published on YouTube channel Unpacking Ads.

02 June 2020

Results for video production companies based on the results of the Ukrainian Creative Awards 2020

All-Ukrainian Advertising Coalition has announced the results of Ukrainian Creative Awards 2020 contests for production companies in Ukraine.